Services

APPAREL INDUSTRY

With over twenty years of experience designing for the apparel industry it has become my forté.

I had a decade of employment at both Global Culture and Canterbury International before working with other national and international apparel brands as a self-employed designer.

I’m a graphic designer that not only knows print technology but also understands the apparel industry perimeters AND the lingo... (...grading, sublimation, yardage, plackets, set-in sleeves, seam allowance, mesh-size, spandisol ink, moiré, selvedge, TPX...)

FASHION PLACEMENT PRINTS
FASHION ALL OVER PRINTS
ENGINEERED PRINT
TSHIRT PRINT DESIGN
SUBLIMATION DESIGN
SCREEN-PRINTING ARTWORK
DIGITAL-PRINTING ARTWORK
EMBROIDERY ARTWORK
DEVICES; Buttons, necktape designs etc
WOVEN & PRINTED LABELS
SWING TICKETS
BASIC RANGE DESIGNS
STORYBOARD PRESENTATIONS

APPAREL INDUSTRY EXAMPLES

TEXTILE

I would like to attract more of this work into my life - design that is specific for textile print. It often combines my love for illustration with a lot of Photoshop play, often followed by delicious results.

I am knowledgeable and experienced at artwork set-up for screenprinting, digital printing and engineered print. Working out pattern repeat for down a roll of fabric is no easy feat.

The term ‘engineered print’ can be explained by saying: Instead of the printed fabric and the garment being two separate entities that are brought together, the garment is designed and then the fabric print is designed specifically for that garment. I am supplied pattern pieces, (or fabric measurements) to use as a guide to where elements should or could sit.

ENGINEERED PRINT
FABRIC DESIGNS - PATTERN REPEAT
CUSHION PRINT DESIGNS & ARTWORK
TEA-TOWEL DESIGNS

TEXTILE EXAMPLES

ILLUSTRATION

I can provide several styles of illustration
depending on the desired look or purpose.

Illustration crosses over into all other design areas - whether that be a brushstroked icon for a logo, a painted element for a textile print or a cartoon for a kids TShirt print.

Where as some graphic designers never pick up an actual pencil - I believe the ability to draw is the true indication of a good designer.

REALISTIC OR STYLIZED
PENCIL DRAWINGS
PEN-LINE DRAWINGS
COMPUTER RENDERED
PRODUCT DIAGRAMS
ACRYLIC PAINTINGS
WATERCOLOUR
MIXED MEDIA
CARTOONS
CARICATURES

ILLUSTRATION EXAMPLES

BRANDING GRAPHICS

A new business or new product will at some
point require the services of a graphic designer - and most start with a new logo design. There are also times when an existing logo requires an overhaul. (I get satisfaction from eliminating the ugly logos of this world).

I also enjoy pulling together a cohesive look for a package of printed collateral, or for an event such as a festival. Maintaining consistency gives your brand a stronger presence in the market.

If a business, company or product’s name
does not immediately tell you what it is or
what it offers, I always suggest the addition
of a by-line. I can help you invent these.
Slogans for advertising, marketing or TShirt
prints, is my specialty.

LOGO DESIGN
STATIONERY
BY-LINES & SLOGANS
MARKETING COPY
PRINTED COLLATERAL
FLYERS & POSTERS
SIGNAGE

BRANDING / GRAPHICS EXAMPLES

PROCESSES

PORTFOLIO