MERCHANDISE

America's Cup 2024 - Barcelona
For America's Cup 2024 client Sportfolio needed a basic branded merchandise range, as well as tourist-based TShirt print designs, to capture the tourist market in Barcelona pre-Cup. The product was needed for a pop-up store opening on the Barcelona waterfront in June 2023.

Emirates Team New Zealand also needed 2nd-tier merchandise using their new branding.

Official logos were provided as well as a colour palette.

Into the print designs I encompassed iconic Barcelona details such as mosaics and landmarks including the La Sagrada Familia. The new sail livery was incorporated into the TShirt prints for Emirates Team New Zealand.

A prestigious event, top class brand and fabulous client which I am very proud to design for.